“Smartphone is fast becoming a commodity. International brands are coming up with unique strategy to reach out to a wider audience,” says Vaikundarajan. In a surprise move, a local smartphone manufacturer called Ringing Bells has received support from Indian government to launch the cheapest smartphone titled Freedom 251.
“Keeping up with its Make in India initiative, this could be a revolutionary move as majority of the population will be equipped with technology in their hands. This will further encourage learning,” adds Vaikundarajan.